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TRAD Y SEL is a company of Guérande salt producers, based in Batz sur Mer, Loire-Atlantique, in South Brittany. Created in 1999, it offers an alternative business model for the independent salt producers in the Guérande basin, and is today the third largest player in Guérande salt.
The company TRAD Y SEL was created by salt workers from father to son who wished to take their future into their own hands, by controlling their sales and distribution channels, and by reducing the number of intermediaries. In addition to the seven associated producers, more than fifty other salt workers put their confidence in the TRAD Y SEL Company.